Lights, Camera, Campaign!
- David Andrew Schultz
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Know about the book -
Lights, Camera, Campaign! is written by David Andrew Schultz and published by Peter Lang. It's available with International Standard Book Number or ISBN identification 0820468312 (ISBN 10) and 9780820468310 (ISBN 13).
Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
