When Stereotypes Collide
- Ann Gordon
- Jerry Miller
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Know about the book -
When Stereotypes Collide is written by Ann Gordon and published by Peter Lang. It's available with International Standard Book Number or ISBN identification 0820461253 (ISBN 10) and 9780820461250 (ISBN 13).
Stereotypes are prevalent throughout our society. Using content analytical and experimental data in conjunction with case studies, When Stereotypes Collide explores the influence of gender and ethnic/racial minority stereotypes in the production of campaign messages created during congressional elections. Filling a void in political campaign research, this book draws specific attention to the uses and consequences of political advertisement videostyle strategies on the electoral fortunes of women and minority candidates.
