Hollywood Goes Shopping

Know about the book -

Hollywood Goes Shopping is written by David Desser and published by U of Minnesota Press. It's available with International Standard Book Number or ISBN identification 0816635129 (ISBN 10) and 9780816635122 (ISBN 13).

Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.