The Gender and Consumer Culture Reader

Know about the book -

The Gender and Consumer Culture Reader is written by Jennifer Scanlon and published by NYU Press. It's available with International Standard Book Number or ISBN identification 0814781314 (ISBN 10) and 9780814781319 (ISBN 13).

In this consumer culture studies anthology, 23 reprinted essays (1934-98) consider both the empowering and disempowering elements of consumerism. In her introduction, Scanlon (women's studies, Plattsburgh State U. of New York) views consumer culture as a collaborative process, not simply a matter of perpetrators and victims. The themes the essays address are: stretching the boundaries of the domestic sphere; you are what you buy; the message makers; and sexuality, pleasure and resistance in consumer culture. The book features bandw illustrations promoting the cults of domesticity and identity through proper consumption. It lacks an index. c. Book News Inc.