Up Against the Wal-Marts
- Donald D. Taylor
- Jeanne Smalling Archer
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Know about the book -
Up Against the Wal-Marts is written by Donald D. Taylor and published by AMACOM Div American Mgmt Assn. It's available with International Standard Book Number or ISBN identification 0814479162 (ISBN 10) and 9780814479162 (ISBN 13).
No matter how large the shadow of the mass merchandisers may loom, this book shows small business owners how to turn their knowledge into market share, using a potent arsenal of strategies, tips, and advice to combat price-cutting, regain customer focus, and identify and seize profitable niches.
