Getting Your Way Every Day

Know about the book -

Getting Your Way Every Day is written by Alan Axelrod and published by Amacom Books. It's available with International Standard Book Number or ISBN identification 0814473350 (ISBN 10) and 9780814473351 (ISBN 13).

What did the greatest thinkers of all time know about arguing and winning? Discover the lost art of rhetoric and use it to get what you want--every time!The most powerful system of persuasion, perfected by the likes of Aristotle, Plato and Socrates, classical rhetoric has been long forgotten and ignored in favour of manipulative tricks masquerading as influence. Getting Your Way Every Day will change that. Author Alan Axelrod offers a new take on the classic strategies--modernizing them and making them relevant to any business or social situation.While the discipline may not sound sexy, its timeless principles really work. Readers will discover how to argue persuasively and win without alienating opponents; build productive and profitable rapport; leverage the power of reason, emotion and character for a more effective appeal; and transform arguments from shouting matches into constructive discussions. The book teaches readers how to understand their audience and turn that knowledge into a seamless argument that's guaranteed to work. With real-world anecdotes of the techniques in action, this enlightening and accessible guide reveals how anyone can get what they want.