According to Kotler
- Philip Kotler
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Know about the book -
According to Kotler is written by Philip Kotler and published by AMACOM Div American Mgmt Assn. It's available with International Standard Book Number or ISBN identification 0814472958 (ISBN 10) and 9780814472958 (ISBN 13).
According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.
