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The 24 Sales Traps and How to Avoid Them(English, Paperback, Canada Dick) is written by Canada Dick and published by Amacom. It's available with International Standard Book Number or ISBN identification 0814471412 (ISBN 10) and 9780814471418 (ISBN 13).
Based on field-tested and scientifically validated research, this book replaces conventional wisdom with hard facts and an updated approach to sales. The guide uncovers 24 assumptions that lead salespeople astray, it debunks sales truisms and falsehoods like "you must be aggressive to succeed in sales" and "lower your price to close the sale", and provides real-life advice on how to close a sale without losing money and too much hard work.