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Maximum Influence is written by Kurt W. Mortensen and published by AMACOM/American Management Association. It's available with International Standard Book Number or ISBN identification 0814428045 (ISBN 10) and 9780814428047 (ISBN 13).
Renowned expert Mortensen combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others. Readers will learn the 12 Laws of Persuasion.