Artful Persuasion
- Harry Mills
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Know about the book -
Artful Persuasion is written by Harry Mills and published by AMACOM Div American Mgmt Assn. It's available with International Standard Book Number or ISBN identification 0814425259 (ISBN 10) and 9780814425251 (ISBN 13).
Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.
