Marketing by the Numbers
- Leland Harden
- Bob Heyman
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Know about the book -
Marketing by the Numbers is written by Leland Harden and published by AMACOM Div American Mgmt Assn. It's available with International Standard Book Number or ISBN identification 0814416209 (ISBN 10) and 9780814416204 (ISBN 13).
Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.
