Advertising to the American Woman, 1900-1999

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Advertising to the American Woman, 1900-1999 is written by Daniel Delis Hill and published by Ohio State University Press. It's available with International Standard Book Number or ISBN identification 0814208908 (ISBN 10) and 9780814208908 (ISBN 13).

The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.