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The Fifties Spiritual Marketplace is written by Robert S. Ellwood and published by Rutgers University Press. It's available with International Standard Book Number or ISBN identification 081352346X (ISBN 10) and 9780813523460 (ISBN 13).
Ellwood frames his detailed and lively account with the provocative idea of the fifties as a "supply-side" free enterprise spiritual marketplace, with heady competition between religious groups and leaders, and with church attendance at a record high.