Brides, Inc
- Vicki Howard
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Know about the book -
Brides, Inc is written by Vicki Howard and published by University of Pennsylvania Press. It's available with International Standard Book Number or ISBN identification 0812239458 (ISBN 10) and 9780812239454 (ISBN 13).
Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.
