Marketing to Moviegoers
- Robert Marich
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Know about the book -
Marketing to Moviegoers is written by Robert Marich and published by SIU Press. It's available with International Standard Book Number or ISBN identification 0809328844 (ISBN 10) and 9780809328840 (ISBN 13).
Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds
