The Holiday Makers

Know about the book -

The Holiday Makers is written by Richard K. Popp and published by LSU Press. It's available with International Standard Book Number or ISBN identification 0807142867 (ISBN 10) and 9780807142868 (ISBN 13).

Between the 1930s and 1960s, the spread of new transportation networks and the democratization of paid vacations struck many observers as a sign that tourism was growing into a folkway of modern American life. Easy mobility and free time lay at the heart of this idealized vision, and vacations were seen as a ritualized expression of the movement and egalitarianism that characterized midcentury modernity. The Holiday Makers tells the story of how advertisers sold tourist travel in popular magazines during this era, transforming consumer culture in the process.