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The Manship School Guide to Political Communication is written by David D. Perlmutter and published by LSU Press. It's available with International Standard Book Number or ISBN identification 0807124818 (ISBN 10) and 9780807124819 (ISBN 13).
Examines the role and process of media consulting for political campaigns. The pieces included in this guide range from types of political media to targets of political messages. Several authors examine the folk-ways of the profession of political consulting itself.