Rethinking Marketing

Know about the book -

Rethinking Marketing is written by Douglas Brownlie and published by SAGE. It's available with International Standard Book Number or ISBN identification 0803974914 (ISBN 10) and 9780803974913 (ISBN 13).

`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar