Money, Media, and the Grass Roots

Know about the book -

Money, Media, and the Grass Roots is written by Betty H. Zisk and published by SAGE Publications, Incorporated. It's available with International Standard Book Number or ISBN identification 0803927134 (ISBN 10) and 9780803927131 (ISBN 13).

Elections have only recently been studied as public referenda on major policy issues. Money Media and Grass Roots is a major analysis of state ballot questions, and the issues that surround them. It provides information on campaign spending, the effectiveness of different media strategies, and the myths and realities of consequent voter behaviour. The conclusions have enormous implications for the shaping of policy by public vote.