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The Logic of Evangelism is written by William James Abraham and published by Wm. B. Eerdmans Publishing. It's available with International Standard Book Number or ISBN identification 0802804330 (ISBN 10) and 9780802804334 (ISBN 13).
Defining evangelism as initiating people into the kingdom, Abraham critiques contemporary church growth and evangelism from a theological perspective. A good text for a graduate level course on evangelism.