Polling and Public Opinion
- Peter Marshall Butler
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Know about the book -
Polling and Public Opinion is written by Peter Marshall Butler and published by University of Toronto Press. It's available with International Standard Book Number or ISBN identification 0802038190 (ISBN 10) and 9780802038197 (ISBN 13).
The importance of polling public opinion is widely recognized. This work examines the impact that polls have on the thoughts and behaviour of the public. It considers the power of public opinion polls as an element of mass persuasion in media stories, advertising, and government policy.
