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"Sesame Street" and the Reform of Children's Television is written by Robert W. Morrow and published by JHU Press. It's available with International Standard Book Number or ISBN identification 0801882303 (ISBN 10) and 9780801882302 (ISBN 13).
Robert Morrow explores the origins and inner workings of the Children's Television Workshop, how the Workshop designed and scripted Sesame Street and how the show became both a model for network television as well as a thorn in its side.