Imagining Consumers

Know about the book -

Imagining Consumers is written by Regina Lee Blaszczyk and published by JHU Press. It's available with International Standard Book Number or ISBN identification 0801861934 (ISBN 10) and 9780801861932 (ISBN 13).

Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-makers in key firms, including the Homer Laughlin China Company, the Kohler Company and Corning Glass works.