Your Client's Story
- Scott West
- Mitch Anthony
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Know about the book -
Your Client's Story is written by Scott West and published by Kaplan Publishing. It's available with International Standard Book Number or ISBN identification 0793195705 (ISBN 10) and 9780793195701 (ISBN 13).
This book teaches financial advisors how to go beyond relating to clients and prospects through use of analogies by digging deeper using "fanatical curiosity" to discover more about who their clients are and how these clients use their money. In order to make the most of client relationships advisors need to learn more than just ......
