Corporate Communication
- Michael B. Goodman
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Know about the book -
Corporate Communication is written by Michael B. Goodman and published by SUNY Press. It's available with International Standard Book Number or ISBN identification 0791420558 (ISBN 10) and 9780791420553 (ISBN 13).
Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.
