Strategic Management in Central and Eastern Europe
- Peter J. Geib
- Lucie Pfaff
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Know about the book -
Strategic Management in Central and Eastern Europe is written by Peter J. Geib and published by Psychology Press. It's available with International Standard Book Number or ISBN identification 0789009943 (ISBN 10) and 9780789009944 (ISBN 13).
This informative book explores several business topics that are directly related to transition economies with a focus on issues relating to macroeconomics and the cultural environment of international business. Written for international business professionals, Strategic Management in Central and Eastern Europe examines finance, strategies, human resources, entrepreneurship, marketing, and how business ethics differ between nations. Containing thorough and extensive research, this valuable book will help you understand transition economies, conduct better business with them, and assist these countries in establishing profitable businesses.
