Customer Centered Growth

Know about the book -

Customer Centered Growth is written by Richard C. Whiteley and published by . It's available with International Standard Book Number or ISBN identification 078819822X (ISBN 10) and 9780788198229 (ISBN 13).

How is it that some companies break away & achieve dramatic growth in today's rapidly changing business climate, while others struggle just to survive? This book reveals the compelling secret these winning companies share: they have put the customer at the center of all they do. The result is lower costs & profitable growth. Drawing on dozens of case studies of every kind of enterprise, the authors define 5 proven strategies that you can use to grow -- even under adverse business conditions. They provide a model of hands-on, practical advice as well as conceptual insight. The book is filled with action steps & guidelines, as well as a 60-page toolkit that you can tailor to your unique situation.