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The Franchise is written by Michael MacCambridge and published by Hyperion. It's available with International Standard Book Number or ISBN identification 078688357X (ISBN 10) and 9780786883578 (ISBN 13).
"It's All Part of the Game" dramatically recounts how, against the odds, "Sports Illustrated" grew from a misbegotten enterprise into a cultural institution. From halting editorial beginnings, "Sports Illustrated" has evolved into a journalistically tough and visually spectacular magazine that remains one of the truly influential voices in journalism. photo insert.