Marketing Your Library

Know about the book -

Marketing Your Library is written by Carol Smallwood and published by McFarland. It's available with International Standard Book Number or ISBN identification 0786489952 (ISBN 10) and 9780786489954 (ISBN 13).

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.