Coming Soon

Know about the book -

Coming Soon is written by Keith M. Johnston and published by McFarland. It's available with International Standard Book Number or ISBN identification 0786454172 (ISBN 10) and 9780786454174 (ISBN 13).

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.