Sold on Radio

Know about the book -

Sold on Radio is written by Jim Cox and published by McFarland. It's available with International Standard Book Number or ISBN identification 0786451769 (ISBN 10) and 9780786451760 (ISBN 13).

How was it that America would fund its nascent national radio services? Government control and a subscription-like model were both considered! Soon an advertising system emerged, leading radio into its golden age from the 1920s to the early 1960s. This work, divided into two parts, studies the commercialization of network radio during its golden age. The first part covers the general history of radio advertising. The second examines major radio advertisers of the period, with profiles of 24 companies who maintained a strong presence on the airwaves. Appendices provide information on 100 additional advertisers, unusual advertisement formats, and a glossary. The book has notes and a bibliography and is fully indexed.