Selling British Columbia

Know about the book -

Selling British Columbia is written by Michael Dawson and published by UBC Press. It's available with International Standard Book Number or ISBN identification 0774810556 (ISBN 10) and 9780774810555 (ISBN 13).

"Dawson's analysis draws on promotional pamphlets, newspaper advertisements, and films as well as archival sources about government, civic, and international tourism organizations. He argues that in order to understand the roots of the fully fledged consumer culture that developed in Canada, it is necessary to understand the connections between the 1930s, 1940s, and the postwar era. He underlines the significance of the Depression and the Second World War - ostensibly periods of "underconsumption"--For the development of tourism promotion and consumerism in general." "This cultural history will be welcomed by British Columbian and Canadian historians, as well as scholars of consumer culture and tourism."--Jacket.