Prospect Research

Know about the book -

Prospect Research is written by Cecilia Hogan and published by Jones & Bartlett Learning. It's available with International Standard Book Number or ISBN identification 0763725803 (ISBN 10) and 9780763725808 (ISBN 13).

Prospect Research: A Primer for Growing Nonprofits is a detailed guide to expanding your donor base by implementing an advancement research plan. Written by a prospect researcher, this unique book provides you with the tips you need to find your next major gift donors. Novice researchers and fundraisers will appreciate step-by-step instructions to identifying new donors, planning effective donor cultivation, tracking progress, organizing resources, and implementing a successful research strategy. Experienced researchers at established nonprofits will want to refresh their skills by reviewing the approach, the sample forms, analytical techniques, screening ideas, and tracking procedures covered in this guide.