Econometric Models in Marketing
- P.H. Franses
- A.L. Montgomery
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Know about the book -
Econometric Models in Marketing is written by P.H. Franses and published by Elsevier. It's available with International Standard Book Number or ISBN identification 0762308575 (ISBN 10) and 9780762308576 (ISBN 13).
Contains twelve papers discussing the interface between Marketing and Econometrics. The papers in this work are representative of the types of problems and methods that are used within the field of marketing.
