European Business and Marketing
- Phil Harris
- Frank McDonald
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Know about the book -
European Business and Marketing is written by Phil Harris and published by SAGE. It's available with International Standard Book Number or ISBN identification 0761966056 (ISBN 10) and 9780761966050 (ISBN 13).
Fully revised to incorporate much modern thinking in Europe, this second edition includes material on the Euro and the enlargement of the EU and the development of companies with a European base.
