Developing Focus Group Research

Know about the book -

Developing Focus Group Research is written by Jenny Kitzinger and published by SAGE. It's available with International Standard Book Number or ISBN identification 0761955682 (ISBN 10) and 9780761955689 (ISBN 13).

This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal