Resisting McDonaldization

Know about the book -

Resisting McDonaldization is written by Barry Smart and published by SAGE. It's available with International Standard Book Number or ISBN identification 0761955186 (ISBN 10) and 9780761955184 (ISBN 13).

George Ritzer's McDonaldization thesis argued that contemporary life is succumbing to the standardization, flexibility and practicability of fast-food service. This book brings together specially commissioned papers by leading social and cultural analysts to engage in a critical appraisal of the thesis. The contributors discuss the roots of the thesis, the rationalization of late modern life, the effects of increasing cultural commodification, the continuing prominence of American cultural and economic imperialism and the impact of globalization on social and cultural life. The strengths and weaknesses of the McDonaldization thesis are clearly evaluated and the irrational consequences of rationalization are pinpointed and critically