The Indian Media Business
- Vanita Kohli
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Know about the book -
The Indian Media Business is written by Vanita Kohli and published by SAGE. It's available with International Standard Book Number or ISBN identification 0761934693 (ISBN 10) and 9780761934691 (ISBN 13).
The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
