Bridging Differences
- William B. Gudykunst
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Know about the book -
Bridging Differences is written by William B. Gudykunst and published by SAGE. It's available with International Standard Book Number or ISBN identification 0761929371 (ISBN 10) and 9780761929376 (ISBN 13).
This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes).
