Essential Knowledge for Research in Marketing
- Arch G. Woodside
Paperback & Hardcover deals ―
Amazon IndiaGOFlipkart GOSnapdealGOSapnaOnlineGOJain Book AgencyGOBooks Wagon₹4,430Book ChorGOCrosswordGODC BooksGOe-book & Audiobook deals ―
Amazon India GOGoogle Play Books GOAudible GO* Price may vary from time to time.
* GO = We're not able to fetch the price (please check manually visiting the website).
Know about the book -
Essential Knowledge for Research in Marketing is written by Arch G. Woodside and published by Sage Publications. It's available with International Standard Book Number or ISBN identification 0761926992 (ISBN 10) and 9780761926993 (ISBN 13).
Essential Knowledge for Research in Marketing will help marketing students increase skills, knowledge and wisdom in designing, implementing, interpreting, reporting and using research in marketing. Essential Knowledge for Research in Marketing provides some initial guidance on what to read to those new to the field, who are confronted with a vast amount of literature with no formal training on how to determine essential reading. The chapter commentaries explain how and why these essential readings contribute to an individual's knowledge and ability to effectively assess marketing research.
