Research Paradigms, Television, and Social Behaviour

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Research Paradigms, Television, and Social Behaviour is written by Joy Keiko Asamen and published by SAGE. It's available with International Standard Book Number or ISBN identification 076190655X (ISBN 10) and 9780761906551 (ISBN 13).

Research Paradigms, Television, Social Behavior is a unique book that is designed to provide an understanding of television research from both the quantitative and qualitative perspectives. The volume provides a systematic analysis of the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The book is useful for both undergraduate and graduate students because it presents information in a straightforward and engaging style, as well as provides concrete step-by-step examples of how to conduct major research and evaluation projects involving this medium. The book is also important for seasoned scholars and researchers, as well as professionals in the media industry.