Managing Customer Value(English, Paperback, Dodds Bill)

Know about the book -

Managing Customer Value(English, Paperback, Dodds Bill) is written by Dodds Bill and published by University Press of America. It's available with International Standard Book Number or ISBN identification 0761826319 (ISBN 10) and 9780761826316 (ISBN 13).

This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.