The End of Fashion

Know about the book -

The End of Fashion is written by Teri Agins and published by . It's available with International Standard Book Number or ISBN identification 0756755085 (ISBN 10) and 9780756755089 (ISBN 13).

This book traces an arc from the origins of couture & its apotheosis in the early part of this century to the advent of pret-a-porter post-WW2 & the sweeping changes that took place as the century ended. From Balenciaga to Banana Republic; from class to mass; from elitism to democratization; from art to commodity. Above all, this is the story of the triumph of marketing. Along the way, all aspects of the fashion industry are covered -- manufacturing, retailing, licensing, image making, & financing -- & it's all illustrated & dramatized by vivid profiles of the key players, including Ungaro, Armani, Lauren, Hilfiger, Karan, & Zoran, as well as retailers Marshall Field's & Gap. Illus.