Celebrity Bromance and Comradery Capital in Asia
- Celia Lam
- Jackie Raphael-Luu
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Know about the book -
Celebrity Bromance and Comradery Capital in Asia is written by Celia Lam and published by Bloomsbury Publishing. It's available with International Standard Book Number or ISBN identification 075565501X (ISBN 10) and 9780755655014 (ISBN 13).
From Bollywood to K-Pop, from Crazy Rich Asians to YouTube stars and Boys' Love media, this book brings together leading scholars to explore “bromance” in celebrity culture across Asia. Celebrity Bromance and Comradery Capital in Asia demonstrates how celebrity bromances are used as global promotional tools in different national and transnational contexts, including China, Thailand, India and beyond. Across chapters written by leading international scholars, the book demonstrates how a “comradery capital” develops as Asian bromances become not just a promotional tool but commodities in their own right in contemporary celebrity culture.
