The Michelin Men

Know about the book -

The Michelin Men is written by Herbert R. Lottman and published by . It's available with International Standard Book Number or ISBN identification 0755623371 (ISBN 10) and 9780755623372 (ISBN 13).

"This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business."--Bloomsbury Publishing.