Analysis and Evaluation 2007-2008

Know about the book -

Analysis and Evaluation 2007-2008 is written by Wendy Lomax and published by Routledge. It's available with International Standard Book Number or ISBN identification 0750685018 (ISBN 10) and 9780750685016 (ISBN 13).

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. * Written specially for the Analysis and Evaluation module by the Senior Examiner * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam