From Brand Vision to Brand Evaluation

Know about the book -

From Brand Vision to Brand Evaluation is written by Leslie De Chernatony and published by Elsevier. It's available with International Standard Book Number or ISBN identification 0750667494 (ISBN 10) and 9780750667494 (ISBN 13).

Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers a framework for brand management, and provides a flowchart for progressing the brand building process from strategy through tactics to implementation.