International Marketing Communications
- Tom Griffin
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Know about the book -
International Marketing Communications is written by Tom Griffin and published by Butterworth-Heinemann. It's available with International Standard Book Number or ISBN identification 0750605529 (ISBN 10) and 9780750605526 (ISBN 13).
Intended for undergraduate marketing and business studies students, this book identifies and explains the principles of marketing communications used by producers of consumer and individual goods and services operating in two or more countries in different parts of the world.
