The Consumer Mind

Know about the book -

The Consumer Mind is written by Pepe Martínez and published by Kogan Page Publishers. It's available with International Standard Book Number or ISBN identification 0749465719 (ISBN 10) and 9780749465711 (ISBN 13).

The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.