Branded Beauty(English, Electronic book text, Tungate Mark)

Know about the book -

Branded Beauty(English, Electronic book text, Tungate Mark) is written by Tungate Mark and published by Kogan Page Ltd. It's available with International Standard Book Number or ISBN identification 0749461829 (ISBN 10) and 9780749461829 (ISBN 13).

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estee Lauder, L'Oreal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.